Twenty first century is the era of technology and India is now an emerging supper power country in the world. So India is trying to achieve the pinnacle of the highest quality of technology and in this arena information technology is the main field where everyone emphasizes to enhance their capabilities. Now-a-days internet is the key source of information and whenever we are talking about internet then obviously one term comes in our mind immediately and that is SEO.
The full form of SEO is Search Engine Optimization. It is used for enabling the visibility of required website or web page. Indeed, the earlier appearance of the result on the screen of search engine or a site is appearing very frequently as a result in the search then the visitors will be able to see required site from search engine. SEO may help to find out different types of search for examples image search, academic search, video search, local search, news search etc. In the field of Search Engine Optimization India emphasizes to easier the use of internet and as early as possible to spread it among masses.
The Strategy of SEO Marketing:
There are two main techniques in Search Engine Optimization India and these techniques are (1) white hat techniques, and (2) black hat techniques. White hat techniques are those which are approved or recommended by search engines as a part of acceptable design. Black hat techniques are those which are not recommended by search engines. Search Engines Optimization India emphasizes to control the bad effects of black hat techniques for an example spamdexing.
These methods are classified by industry commentators. White hat techniques of Search Engine Optimization India are prone to produce effective results that should be last for a long period. On the other hand if search engines are informed of black hat techniques used by any site then that site may be immediately banned for permanently or temporarily.
It is totally depend on guidelines of search engine which is white hat technique or black hat technique. The Search Engine Optimization India white hat techniques are not only to follow guidelines but also improving the content’s position in search engine index and it will help that content making an easy access to the spiders. Whereas, black hat technique is want to achieve high rank following the ways which are not approved of by the search engine. There is another technique used in this field and that is grey hat SEO. It is a mixing approach of white hat and black hat both and its primary target is not to enhance the quality of content rather try to improve the rank in the search engine.